Recent Entries

• How Cosmetic Packaging Became the Most Competitive Space in Beauty

  by Oliver Inc Aug 12

  The cosmetic packaging industry has changed more in the last five years than it did in the two decades before that. Shoppers buy the entire experience now, and that experience starts well before anyone unscrews a cap or breaks a seal. Packaging has become the first physical touchpoint a co...
• The Budget Question Most Brands Skip Before a Product Launch

  by Oliver Inc Aug 5

  Most companies spend months refining their product and maybe 48 hours thinking about the box it ships in. Then the quote for custom carton boxes arrives, and the number stops them cold. For businesses running their first product launch or testing a new SKU, that gap between expectation and cost can ...